Asst Manager – Trade Marketing

1.       Plan & Execute

·         Responsible for ideating of select trade marketing activities.

·         Responsible for execution of all Trade Marketing inputs for the channel.

·         Develop measures & periodically track effectiveness of all trade marketing activities.

·         Share insights/learnings on all key activities & suggest ways to better execution/sales

·         Understand market environment, including competitive scenario, and assess implications on product sales and priorities.

·         Analyses sales trends to identify gaps/opportunities & devise region specific Trade Marketing inputs.

·         Develop clear understanding of the sales team’s requirements & prioritize inputs accordingly.

·         Understand key processes & develop project timelines (internal & external) for efficient & timely in market execution

·         Ensure backend processes for Trade Marketing activities are adhered to (PR-PO & activity approval process)

·         Manage all point of sale material/activities (including budgets, vendor management, production & quality, logistics & distribution)

·         Coordinate with all functions on effective & timely roll out of Trade Marketing activities (internal & external)

·         Keep tab on innovations at POS activations & adapt as per requirement (visual merchandise, consumer offers, brand reminders etc)

·         Ensure compliance with legal requirements at all times.

2.       People Management

·         Focus on coordinated activities between the Marketing and Sales Team for achievement of organizational activities.