Senior Brand Manager

·         Brand Strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

·         Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects

·         Support the development of advertising material across multiple platforms in line with brand objectives and HQ guidelines

·         Assisting with product development, pricing and new product launches as well as developing new business opportunities

·         Competitor and customer insights analysis; analysis of sales forecasts and relevant financials and reporting on product sales

·         Lead in planning and managing the sponsored teams and athletes, e.g., handling athlete monthly product allocations, printing athlete gears, coordinating athlete duties in events, sampling & demonstrations as well as liaising with US on approvals.

·         Support the ongoing management of the company’s websites and Social Platforms such as Facebook pages – Work closely with the digital agency to coordinate athlete contributions/interviews/photo & video shoots etc.

·         Work with sales and key customers to develop POS solutions and all sampling material requirements

·         Leading the demos/sampling as required including occasional weekend and after-hours

·         Assistance in all aspects of planning for large scale Fitness shows where our brands have a presence.

·         Partner with regional sales, route to market and e commerce team to devise key customer activations.

·         Assistance in planning, execution and tracking of new product launches

·         Working with third party providers on gift with purchase procurement, POS and other collateral