Brand Manager

·         Develop and sharpen the brand code for the brand / category in consideration

·         Develop and refine the brand architecture in view of the competition and market trend

·         Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

·         Responsible for building consumer insights for the brand

·         Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

·         Develop Activations / BTL activities

·         Effectively design media campaigns and work with the agencies to develop them.

·         Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations