Marketing Manager

·         Responsible for implementation of the overall Marketing Calendar for the assigned cluster.

·         GTM for product launches, product refresh, spl marketing programs & promotions, will be managed by incumbent individually or in close cooperation with external agencies as required.

·         Campaigns – Ideation, development of Key Messaging, briefing on content etc. to be done by incumbent

·         Responsible to guide Overall Design Development / KV development

·         Packaging Development for new products and product refresh projects.

·         Will manage Media Planning & Buying (Conventional Media) through relevant agencies.

·         Will liaise closely with Regulatory Team for necessary approvals.

·         Will execute NPD and Innovation Projects with cross-functional teams, tracking them closely against milestones.

·         Research Projects – Track and manage ongoing research projects and capture Voice of Consumer.

·         Competition Tracking Reports to be made across own Geos.