CRM Manager

  • Full Time
  • Gurgaon

A Globally Renowned Retail Fashion Brand

#CRM# Customer Relation # Marketing Automation

Key responsibility of this role includes:

·         Responsible for developing and executing end-to-end CRM strategies to convert new users to first order, and continually engage and retain them throughout their lifecycle

·         Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximise customer retention and acquisition.

·         Manage creation and execution of email marketing campaigns that deliver against business goals for assigned work flows. Whilst always analysing the results of each.

·         Establish, report on, and improve KPIs for all campaigns / communications.

·         Create content and launch automated campaigns using our internal and external tools.

·         Manage promotion calendar and content for app notifications, emailers and newsletter and other 1-1 marketing channels

·         Work with agencies and vendor and build and maintain good relationships

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