A Globally Renowned Retail Fashion Brand
#CRM# Customer Relation # Marketing Automation
Key responsibility of this role includes:
· Responsible for developing and executing end-to-end CRM strategies to convert new users to first order, and continually engage and retain them throughout their lifecycle
· Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximise customer retention and acquisition.
· Manage creation and execution of email marketing campaigns that deliver against business goals for assigned work flows. Whilst always analysing the results of each.
· Establish, report on, and improve KPIs for all campaigns / communications.
· Create content and launch automated campaigns using our internal and external tools.
· Manage promotion calendar and content for app notifications, emailers and newsletter and other 1-1 marketing channels
· Work with agencies and vendor and build and maintain good relationships