A US based Retail Organization
# Creative Visual # Visual Merchandising
1. Product Listing:
· Work with studio team in APAC to procure time product shots. Ensure inclusion of model shots, style shots as per the needs of sales teams
· Editing of the raw images from studio team to match format with 3PP needs. Also create edited shots such as implementing ‘authenticity’ watermarks and authorization certificate.
· Work with resources in sales team for uploading images, attributes to the 3PP sites and rectify any failed uploads by iteration.
· Beauty Copy for PDP
· HTML Implementations to make the PDP interesting and leverage the existing PDP templates offered by 3PPs
2. A+ Content:
· Decide the A+ content that can be hosted on various 3PP sites.
· Procure A+ content from regional marketing teams
· Execute editing as required to ensure localization and upload A+ content on 3PP panels
3. Creative Implementation:
· Define a content set strategy for each site as per the sales and marketing plan
· Propose and get the Brand Store design approved by regional marketing team
· Design other pages required to drive sales such as: Promotion / Campaign pages, External landing pages (e.g. lead generation), Co-marketing pages
· Updates to News & Blog pages to drive repeat visitation through freshness in content
· Prepare banners for on-site marketing and off-site marketing
4. Other creative-related Responsibilities:
· Upload of SKUs into Regional B2B tool
Upload of SKUs for we-Chat mini program and other such platforms