Manager / Senior Manager – Creative Merchandising

  • Full Time
  • Delhi

A US based Retail Organization

# Creative Visual # Visual Merchandising

1.       Product Listing:

·         Work with studio team in APAC to procure time product shots. Ensure inclusion of model shots, style shots as per the needs of sales teams

·         Editing of the raw images from studio team to match format with 3PP needs. Also create edited shots such as implementing ‘authenticity’ watermarks and authorization certificate.

·         Work with resources in sales team for uploading images, attributes to the 3PP sites and rectify any failed uploads by iteration.

·         Beauty Copy for PDP

·          HTML Implementations to make the PDP interesting and leverage the existing PDP templates offered by 3PPs

2.       A+ Content:

·         Decide the A+ content that can be hosted on various 3PP sites.

·         Procure A+ content from regional marketing teams

·         Execute editing as required to ensure localization and upload A+ content on 3PP panels

3.       Creative Implementation:

·         Define a content set strategy for each site as per the sales and marketing plan

·         Propose and get the Brand Store design approved by regional marketing team

·         Design other pages required to drive sales such as: Promotion / Campaign pages, External landing pages (e.g. lead generation), Co-marketing pages

·         Updates to News & Blog pages to drive repeat visitation through freshness in content

·         Prepare banners for on-site marketing and off-site marketing

4.       Other creative-related Responsibilities:

·         Upload of SKUs into Regional B2B tool

Upload of SKUs for we-Chat mini program and other such platforms

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