A Globally Renowned Nutrition/FMCG Organization
#Ecommerce # ecom # Marketplaces
· Work closely with existing and new online retailers and develop marketing strategies to grow
sales and monitor execution efficacy
· Spearhead growth of the e-commerce business by implementing new initiatives; organize
customer acquisition, loyalty and retention campaigns
· Identify new ideas and practices to increase site traffic, thereby increasing the potential
opportunity for increased product sales
· Coordinate with sales and marketing to develop and manage of all trade and consumer marketing
promotional items and resources
· Responsible for executing trade marketing spends and driving optimal Return-on-Investment
(ROI)
· Consolidate monthly sell-out and pricing information for given online retailers and also
competitors
· Management of a high performing team to achieve agreed targets and strategy.
· Providing leadership, coaching, development opportunities & driving performance reviews of
staff
· Respond to and plan according to competitive pricing across all online retailers for authorized
and un-authorized sellers
· High level management of social media campaigns for the respective retailers
· Co-ordinate supply chain from official importer to the respective retailers and track fill rates
· Understand, identify and support development of systems improvement with all portals, thereby
improving the customer experience
· Work with the Assistant E-Commerce Manager to Customize and manage content
· Plan consumer activations and monitor efficiency on a monthly basis (Promos like – B1G1 / B2G1
| Product bundling | Gifts with Purchase | Exclusive launches (NPD))
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