A Fashion Retail Company into Luxury Products/Accessories
#Digital Marketing # Site Merchandising # Online Campaign
· Work as the single point resource for all activities related to company’s official website
· Manage the content for the site including hygiene checks, new product/category launches and existing/new product listings
· Will be responsible for website calendars, campaign/content strategies, UX, VX, tactics, action plans and timelines
· Monitor, analyze and report on all key metrics of the website (products performance) using Google Analytics on a regular basis
· Continually work on the Search Engine Optimization (SEO) of the website and define a strong keyword strategy
· Liaise with internal teams to efficiently manage inventory planning, product listings and site merchandising
· Plan, order and procure products and other resources as needed to ensure timely product launches and stock availability
· Review new technologies and keep the company at the forefront of developments in industry
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