Manager – Digital Marketing

Work as the single point resource for all marketing activities related to digital marketing, e-commerce & social media for all brands and maximizing the ROI from digital spends.

·         Coordinate with Global Marketing team, Visual Merchandising teams based in country, global offices for approvals and inputs for all marketing activities in India.

·         Will be responsible for digital marketing budgets, go-to-market calendars, campaign strategies, tactics, action plans and timelines

·         Will be directly/indirectly responsible for sales through the site and aligned partners

·         Liaise with various agencies and internal teams for maximizing digital marketing effectiveness.

·         Direct in generating and optimizing the content on all social media channels

·         Track and analyze website traffic flow and provide regular internal reports

·         Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

·         Continually work on the Search Engine Optimization of the website(s)

·         Plan, order and procure marketing materials, media and other resources as needed within Authority-to-Commit guidelines and budgets, and ensure timely and high quality delivery.

·         Monitor, analyze and report on all digital marketing activities on a regular basis.

Review new technologies and keep the company at the forefront of developments in media