A Premium ~ Luxury Retail MNC
#Digital Marketing # Social Marketing # Performance Marketing
Work as the single point resource for all marketing activities related to digital marketing, e-commerce & social media for all brands and maximizing the ROI from digital spends.
· Coordinate with Global Marketing team, Visual Merchandising teams based in country, global offices for approvals and inputs for all marketing activities in India.
· Will be responsible for digital marketing budgets, go-to-market calendars, campaign strategies, tactics, action plans and timelines
· Will be directly/indirectly responsible for sales through the site and aligned partners
· Liaise with various agencies and internal teams for maximizing digital marketing effectiveness.
· Direct in generating and optimizing the content on all social media channels
· Track and analyze website traffic flow and provide regular internal reports
· Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
· Continually work on the Search Engine Optimization of the website(s)
· Plan, order and procure marketing materials, media and other resources as needed within Authority-to-Commit guidelines and budgets, and ensure timely and high quality delivery.
· Monitor, analyze and report on all digital marketing activities on a regular basis.
Review new technologies and keep the company at the forefront of developments in media