A Globally Renowned FMCG Player in Nutrition Segment
#Ecommerce # ecom # Marketplaces # Key Accounts
Business strategy
· Know the customer: Deeply understand customer behavior, develop new customer insights. Make the JBP, plan and drive the monthly numbers, and ultimately the yearly targets
o Own the business: Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them
o Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
o Know the competition: Understand on-line and off-line players. Ensure Company selection stays well ahead of competition
o Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required
· Partner Management:
o Develop deep and long-standing relationship with the ecom partners – to drive relationships from the strategic to the tactical
o On the terms of business with the Partner – products, returns, ordering, etc. – Ensure high-share of mind from the partner. Build deep ties.
· Market Understanding
o Develop a thorough knowledge of the market – short term and long term trends
o Have an in-depth knowledge of competition and vendor and ability to influence the market
o Develop and implement industry best practices. Move the industry with you!
· Selection Management:
Make sure all the active selection is live on ecom platforms
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