Executive – Loyalty and CRM

CRM and Loyalty

·         Support in execution of annual Loyalty & CRM calendar

·         Co-ordinate all front and back-end systems and vendors for all promotional updates on timely basis with cross functional stakeholders internally and externally – including Mobile App & Website

·         Co-ordinate with agencies & all in-store and digital creative campaign implementation related to CRM and Loyalty

·         Co-ordinate with CRM agency to drive CRM tactical campaigns to manage customer relationship and retention

·         Ensure roll out of timely email/SMS marketing communication to loyalty customers

·         Liaison with relevant teams to ensure Communication to Stores for relevant promotions connected to Loyalty & CRM

·         Understand and build the system capabilities from card and mobile tactics

·         Conduct UAT for tactical promotions

Mobile app

·          Support on planning the annual mobile app calendar and support execution via partnering with internal cross functional teams such as technology and external vendors

·          Deep understanding of technology to ensure efficiency of delivery on initiatives around the mobile app and website are maintained

·          Ability to communicate with technology vendor on improvements and solutions on mobile app and website

Collaterals

·          Work on designing, creating and executing collateral related to Loyalty

·          Work with internal brand and marketing teams; external implementation vendors

Creatives

·          Work on content, ideas and brief with the digital agencies for creatives related to loyalty

·          Coordinate to ensure timely delivery and execution of the creatives made

Project Management

·          Liaise with IT and other technology partners/agencies to ensure successful execution

Loyalty program & CRM

·          Data analysis and presentations

·          Understand Data and Insights and Share relevant reports on a timely basis

·          Conduct data analysis, trending and reporting for market and international requirements

·          Result reporting and presentations for senior leadership

Benchmarking

·          Competitive scanning and reporting in the technology and loyalty space

Administration

·          Bill payment and processing

·          Vendor enrolment

·          Budget management