Assistant Manager – Online Sales

A US based Retail Organization

#Online Sales # Digital Sales # Marketplaces

Business strategy

·         Know the customer: Deeply understand customer behavior, develop new customer insights. Make the JBP, plan and drive the monthly numbers, and ultimately the yearly targets

·         Own the business: Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them

·         Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

·         Know the competition: Understand on-line and off-line players.

·         Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Site Management:

·         Coordinating closely with Global and brand team to ensure site merchandising is aligned with product availability and sales goals

·         Review inventory and style selling reports to become an expert in respective categories to effectively support the business when developing content

·         Communicate and monitor any necessary changes to product placement to improve sales, conversion and customer experience

·         Communicate and provide direction to Marketing team to create and merchandise pages aligning with product availability and sales and brand goals

·         Monitoring traffic, conversion and other KPIs on the site using analytics tools

·         Analyzing site and customer behavior using analytics tools to improve customer experience

Selection Management:

·         Make sure all the active selection is live on the site

·         Own cost improvement and overall portfolio management on the site

Fulfillment and Inventory:

·         Key driver of working capital management and inventory

·         Order Management – End to End monitoring of processing of online orders and dispatches

·         Handle customer returns, COD returns and restocking.

·         Develop and manage a fulfillment strategy with the service partner handling the site to ensure best selection along with the optimal cost and service.

People leadership:

·         Day to day coordination with the regional and global team

·         Coordinate with Logistics, Finance and Planning for Supply, Payment/Reconciliation and Availability planning and execution

·         Set goals, define KPIs and ensure team tracks effectively towards goals

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