National Commercial Manager

·         Work towards improving the Company Business model and build the Company Brand making it the most preferred natural mineral water.

·         Act as a custodian of the Brand P&L (Top-line & Bottom-line)

·         Drive the Strategic Growth Agenda – Portfolio Development and Performance, BTL

plan.

·         Develop, Implement & Monitor growth of different channels such as HORECA

(Hotels, Restaurants and cafeterias), Modern Trade, General Trade, E-Commerce

etc.

·         Given that a significant portion of the brand comes from the HORECA channel, particularly high end hotels and restaurants, a critical task will be to ensure growth in this hypercompetitive segment. This will involve top to top wiring and business development with key F&B heads.

·         Develop and execute digital marketing initiatives that can drive business.

·         Lead in house/ external sales team to ensure appropriate activation

·         Be responsible for Above the line, below the line and trade spend budgets

·         Drive relationship and oversee pricing negotiations with key accounts/customers.

·         Work with CFO and Leadership team to develop and institutionalize operating and

governance processes

·         Optimize resources / innovate to achieve push, pull and equity build without

compromising the business model.