Head – Brand Innovation

1.       Lead the innovation function for RTD:

a)      Innovate and Incubate new ideas to add to top line/bottom-line of the company for Category over the short, mid and long term

b)      Identify horizon 2 and 3 projects which are category expansion projects with potential to add significantly to company in the long term

c)       Apply innovation to other core marketing areas like packaging, format and selling platforms

d)      Create a mix with proven success through test market route to be handed over to the marketing team for all ideas

2.       Monitor all projects in pilot mode to ensure that they reach scale quickly to move to respective brand / category managers