Executive – Marketing, Packaged Foods

  • Full Time
  • Mumbai

A leading FMCG Organization

#Brand Marketing # Social Marketing # Performance Marketing

1.       Driving Monthly Brand KPIs via monitoring & execution of planned initiatives

·         Strong execution of Go-To-Market inputs to ensure timeline adherence

·         Lead the brand scorecard data analysis and share actionable for monthly reviews

·         Manage the promo/pricing/pack change transitions for on-time delivery

·         Co-create with the BM on brand messaging for GTM elements, Ecom pages etc

2.       Analyze data sources to share actionable insights from Nielsen, IMRB, Brand track

·         Analyze reports to share concerns & opportunity areas on brand metrics like market share, penetration etc to help brand manager take decisive actions

·         Track stock ageing, billing efficiencies etc to highlight and minimize business loss

·         Analyze primary, secondary sales, distribution metrics to ensure month targets are on track

3.       Gathering competition intelligence: Tracking competition data on following parameters

·         MRP + Schemes and flag off changes wherever applicable

·         New product or communication launch

4.       Coordinate with cross functional teams and vendor partners

·         Ensure timely connectivity of Launch elements, POSM, merchandises etc in market

·         Timely approvals and closures of vendor payments, contracts and internal IOs

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