A French based Alco Bev Organization
#Distribution# General Trade # GT # Wholesale
1. Sales Objectives
· Achieve mutually agreed monthly, quarterly, and annual sales targets set by the Regional Sales Manager within the assigned key accounts
· Achieve mutually agreed points of distribution of Company brands focusing on visibility and placement
· Drive efforts towards attaining key objectives of achieving volume, revenue, NSI, profit and brand share targets.
· Maintain, develop & grow distribution points in all key accounts in order to expand Company business opportunities
2. Channel Partner Management
· Ensure effective and smooth relationships are maintained with channel partners/ customers in order to optimize operational effectiveness, business performance and goodwill.
· Ensure excellent relationships with main channel partners
· Ensure the most appropriate coverage of all current and potential Key Accounts, and examine/recommend ways and means of broadening distribution, as well as developing new sales opportunities
· Make recommendation of changes in prices and trading terms
3. Activation and Promotions
· Continuous implementation of agreed strategies derived from the Brand Plans.
· Recommend new venues for promotions and ensure that incremental business support is gained upon the venues being selected
· Ensure all promotional activity is carried out efficiently and effectively within budgeted parameters and within the respective brands’ standard guidelines
· Work closely with marketing team to evaluate methods of improving the effectiveness and operational efficiencies of promotional activities – provide all aspects of feedback
4. Make Company brands available & accessible
· Develop and implement brand specific activities within accounts
· Ensure that brand merchandising standards are achieved at all times utilizing developed POS and via creative enhancements – provide photographic evidence
5. Achieve Industry sales force leadership
· Target sales and marketing activities to ensure maximum ROI
· Attain and maintain the highest standards of service provided to trade customers and develop relationships at all levels within the customers’ business
6. Market Trends & Competitor Information
· Keep Company updated about best practices, market trends and competitor activity
· Monitor competitor pricing and promotions
· Monitor and assess competitors’ activities, evaluate market changes and trends, and recommend timely responsive actions for the benefits of the brands amongst all Accounts.
7. Credit & Payment Collections
· Monitor the financial status of each assigned account/ dealers /channel partners within your specific territory and alert the Regional Sales Manager and National Credit Manager of any concerns in order to minimize the incidence of bad debts
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