Area Sales Manager

A French based Alco Bev Organization

#Distribution# General Trade # GT # Wholesale

1.      Sales Objectives

·         Achieve mutually agreed monthly, quarterly, and annual sales targets set by the Regional Sales Manager within the assigned key accounts

·         Achieve mutually agreed points of distribution of Company brands focusing on visibility and placement

·         Drive efforts towards attaining key objectives of achieving volume, revenue, NSI, profit and brand share targets.

·         Maintain, develop & grow distribution points in all key accounts in order to expand Company business opportunities

2.       Channel Partner Management

·         Ensure effective and smooth relationships are maintained with channel partners/ customers in order to optimize operational effectiveness, business performance and goodwill.

·         Ensure excellent relationships with main channel partners

·         Ensure the most appropriate coverage of all current and potential Key Accounts, and examine/recommend ways and means of broadening distribution, as well as developing new sales opportunities

·         Make recommendation of changes in prices and trading terms

3.       Activation and Promotions

·         Continuous implementation of agreed strategies derived from the Brand Plans.

·         Recommend new venues for promotions and ensure that incremental business support is gained upon the venues being selected

·         Ensure all promotional activity is carried out efficiently and effectively within budgeted parameters and within the respective brands’ standard guidelines

·         Work closely with marketing team to evaluate methods of improving the effectiveness and operational efficiencies of promotional activities – provide all aspects of feedback

4.       Make Company brands available & accessible

·         Develop and implement brand specific activities within accounts

·         Ensure that brand merchandising standards are achieved at all times utilizing developed POS and via creative enhancements – provide photographic evidence

5.       Achieve Industry sales force leadership

·         Target sales and marketing activities to ensure maximum ROI

·         Attain and maintain the highest standards of service provided to trade customers and develop relationships at all levels within the customers’ business

6.       Market Trends & Competitor Information

·         Keep Company updated about best practices, market trends and competitor activity

·         Monitor competitor pricing and promotions

·         Monitor and assess competitors’ activities, evaluate market changes and trends, and recommend timely responsive actions for the benefits of the brands amongst all Accounts.

7.       Credit & Payment Collections

·         Monitor the financial status of each assigned account/ dealers /channel partners within your specific territory and alert the Regional Sales Manager and National Credit Manager of any concerns in order to minimize the incidence of bad debts

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