Asst Manager – Performance Marketing

A Fashion Retail Company into Luxury Products/Accessories

#Digital Marketing # Site Merchandising # Online Campaign

·         Set up, manage, and optimize campaigns on Amazon.

·         Conduct keyword research and analysis to identify relevant terms and phrases for targeting.

·         Monitor and analyze campaign performance to identify areas for optimization and improvement.

·         Create and maintain detailed campaign reports and presentations.

·         Collaborate with cross-functional teams, such as marketing and sales, to develop and implement Amazon PPC strategies.

·         Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily and spends, KPIs such as sales, ROAS (return on advertising spend), DPVR (Detail Page View Rate) and NTB (New to Brand Sales).etc.

·         Stay up-to-date with Amazon’s policies and guidelines for sponsored advertising.

·         Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.

·         Work with the creative team to develop compelling ad copy and imagery.

·         Collaborate with external vendors and agencies as needed to support campaign efforts.

·         Daily monitoring of PPC campaigns.

·         Weekly calls to present reports to stake holders

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