Assistant Manager – Digital Marketing

   Roles & Responsibilities

• Work as the single point resource for all marketing activities related to select e-commerce platforms for all brands and maximize ROI from ad spends
• Strategize the advertising plans on these platforms and select advertising properties basis data and campaign objectives – awareness/acquisition
• Deep dive and evaluate the keyword strategies for all brands and define KPIs accordingly
• Work closely with Digital Sales Team to understand the stock availability and ROI targets to make informed marketing decisions
• Coordinate with the Brand Team based in country for inputs on brand focusses and creative approvals
• Will be responsible for e-commerce advertising budgets, yearly calendars, campaign strategies, tactics, peak days planning, action plans and timelines
• Will be directly/indirectly responsible for sales through the aligned partners
• Track and analyze campaign performances and provide regular internal reports
• Review new technologies and keep the company at the forefront of developments in e-commerce advertising